This course supports students to evaluate research results and business ideas. Could your idea turn into a start up project? Selection criteria for the course is to have a business idea. There will be an outlook on a first financing strategy.
The Business Model Development workshop is structured into three sessions:
- Understanding Customer and Value Proposition Design
- Business Model Development
- First financing my business idea
During the Understanding Customer part, participants will review their business ideas against the backdrop of the following questions: Is there a market for my idea? Do I address all customer needs with my business idea? This will usher the participants into the next part known as Value Proposition Design. Here they will be guided in proposing the right value to customers based on their innovative products and/or services. Following, the participants will be taken through the Business Model Canvas. This will assist them to build business models for their ideas. Using the 10 Types of Innovation Concept, graduates and students will learn about Innovation Tactics to further develop innovative business models.
This course supports students to evaluate research results and business ideas. Could your idea turn into a start up project? Selection criteria for the course is to have a business idea. The last session will provide an overview about financing options for Start-up projects in Germany with a focus on presenting in details the EXIST program.
Lecturer: Christian Hauke
Registration to this course:
1. Fill out the form in the sign up button below.
2. Your inscription is successful, when you get a confirmation from the lecturer
No ECTS can be gained in this course.
Receive a signed participations certificate with the AGEP’s and DAAD’s logo to verify your achievement and increase your job prospects.
Registration deadline: 3.11.2026
