The Business Model Development workshop is structured into three sessions:
- Understanding Customer
- Value Proposition Design
- Business Model Development
During the Understanding Customer part, participants will review their business ideas against the backdrop of the following questions: Is there a market for my idea? Do I address all customer needs with my business idea? This will usher the participants into the next part known as Value Proposition Design. Here they will be guided in proposing the right value to customers based on their innovative products and/or services. Finally, the participants will be taken through the Business Model Canvas. This will assist them to build business models for their ideas. Using the 10 Types of Innovation Concept, graduates and students will learn about Innovation Tactics to further develop innovative business models.
Lecturer: Christian Hauke, Prof. Dr. Utz Dornberger
Find more information in the pdf course description: